The lovable Evian Roller Babies, which broke the world record for the most viewed online advertisement in history last year, have made the leap from YouTube to your television.
Evian’s wildly successful viral campaign has surpassed 100 million views across all of its many versions. It was one of the first YouTube-exclusive campaigns by a major brand: there were no TV commercials for the viral videos.
Now according to Social Times, the campaign has already made its debut on Los Angeles TV stations, and will run in New York sometime this summer. They are also airing in other countries, including France and the UK.
The Evian Roller Babies showed advertisers that viral videos have tremendous reach. Hopefully we’ll see more advertisers take their ads to the YouTube masses first before pushing them out on the far more expensive TV airwaves.
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