Facebook allows posts on other websites

Facebook has begun letting people share social network posts at blogs or other spots on the internet.

An Embedded Posts feature being tested out at CNN, Huffington Post, Bleacher Report, PEOPLE and Mashable websites lets Facebook members broadcast posts in real-time to broader online audiences.

'We are beginning to roll out Embedded Posts to make it possible for people to bring the most compelling, timely public posts from Facebook to the rest of the web,' Facebook software engineers Dave Capra and Ray He said in a blog post on Wednesday.

'When embedded, posts can include pictures, videos, hashtags and other content,' they continued.

'People can also like and share the post directly from the embed.'

Facebook posts that people allow to be shared publicly can be fired off to blogs or selected outside websites, with the list of venues to grow quickly, according to the engineers.

Examples given by Facebook included an official British Monarchy Page publishing a picture of the Duke and Duchess of Cambridge with their newborn son.

'Every day, public figures, journalists and millions of regular people share their thoughts on what's happening around the world on Facebook publicly,' Capra and He said.

'Many journalists post detailed commentary about world events from their Facebook timeline.'

The Twitter-style feature is being added as California-based Facebook works to expand its presence on the internet and its appeal to members increasingly accessing the internet on the go with smartphones or tablets.

Story source: www.bigpond.com

Social Media Statistics Australia – April 2013

Another month has flown by and it is now time to report our Australian Social Media statistics for April 2013.

As I have mentioned in the past, social media growth in Australia has slowed right up. The larger networks are now reaching saturation point and not growing like we saw in 2010 and 2011.

In Australia both Facebook and LinkedIn are happy to speak with members of the press about Australian user numbers. For some reason Twitter has never been so willing.

Last month I got a response from the official Twitter Australia, Twitter account – in regards to a question I have long been asking them: How many Australian’s are on Twitter?

This is a strange reply as Twitter have commented many times to the media about the US user numbers.

April 2013 stats:

(Please note the numbers below are the number of Unique Australian Visitors to the site over April).

1. Facebook – 11,489,380 Australian users/accounts (down approx 220).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,000,000 (down 200,000)
4. WordPress.com – 2,900,000 (steady)
5. Tumblr – 2,800,000 (up 200,000)
6. LinkedIn – 2,700,000 ( down 57,000)
7. Twitter - 2,167,849 Active Australian Users (see calculation below)
8. Instagram - 1,083,924 Active Australian Users (see calculation below)
9. Flickr – 860,000 (up 10,000)
10. TripAdvisor – 830,000
11. Pinterest – 630,000 (down 10,000)
12. MySpace – 300,000 (steady)
13. Yelp – 220,000 (steady)
14. Reddit – 180,000 (up 10,000)
15. Google Plus – approx 100,000 (my estimation *revised*)
16. StumbleUpon – 95,000 (steady)
17. Foursquare – 51,000 (steady)
18. Digg – 33,000 (steady)
19. Delicious – 31,000 (steady)

Facebook feed becomes personal newspaper

Facebook has started transforming the stream of updates from friends at home pages into a 'personalised newspaper' with news ranging from the personal to the global.

The News Feed on home pages at the leading social network has been revamped to get rid of clutter and present 'bright, beautiful' stories whether they are insights from friends or trending news of the day.

'I think there is a special place in the world for this sort of personalised newspaper,' Facebook co-founder Mark Zuckerberg said in introducing the overhauled News Feed.

'It should have a front page and top news section or let you drill down into any topic you want.'

Facebook began rolling out the new News Feed 'very slowly' at its website reached by desktop or laptop and planned to begin adding it to its smartphone and tablet applications in the coming weeks.

Each News Feed will automatically be tuned to the interests of individual Facebook users, according to technical lead Chris Struhar.

Pictures in the feed will be gleaned from posts by friends or online pages people have indicated they 'like'.

If a Facebook user follows pages from CNN or other professional media organisations, top shared or trending stories are displayed.

Music or film lovers should see News Feeds touting fresh developments regarding bands, stars, movies, songs or other related subjects.

Struhar told AFP 'we hope you get all you need' without having to leave Facebook.

While the amount of content shared at Facebook has soared, the amount of time people have to spend at the social network remains limited, inspiring the drive to more efficiently connect people with news they most care about.

'Of course we all want to share with our friends, but we want updates from our favourite publications, artist, world leaders and more,' Zuckerberg said. 'This is the evolving face of News Feed.'

News Feed will give more prominence to major stories being shared by friends in the social network; trends at third-party applications such as Pinterest or Instagram, and weave in important personal bits such as a cousin with a new job.

'When I wake up in the morning and see all my friends are sharing the exact same news story or video, I know it must be something big,' said Facebook director of design Julie Zhuo.

'You get a richer, simpler, more beautiful News Feed focused on the things you care about, what your friends are saying, and what is trending.'

Story source: www.bigpond.com

The business of buying social

It shouldn’t be a surprise to anyone that the social juggernaut of our time decided to move into eCommerce.

Facebook said earlier this week it would partner up with some retailers, including Victoria’s Secret and Fab.com, to start its online commerce program. Basically, people can press the “want” button on Facebook, share that information with their friends, and then actually buy the products after being directed to the retailer’s website.

It’s no big revelation. Earlier this year a developer unveiled a piece of code suggesting Facebook would be doing exactly this, and analysts have seen it coming from a mile away.

(Also, as an aside, it takes more than a few hints from Pinterest, which should be a nice validation for the “other” social network.)

Of course, the move doesn’t just represent an attempt on Facebook’s part to boost its revenue and arrest a falling share price. It also signals a change in how businesses should think about social commerce.

Last week, Forrester released some research showing only 1% of online sales could be attributed to social media.

That’s a very low number. Now, it excludes small business, which would probably see a higher amount of sales, and it also excluded some important variables. But 1% is still a very low number.

Local expert Sam Yip, from research house Telsyte, made a point that contradicted the survey – social networking leads to sales, but not necessarily in a direct way. It builds brand awareness that eventually feeds its way through to your bottom line.

It’s an excellent point, but the main thought here is that social networking doesn’t necessarily convert sales in a direct way.

Facebook’s decision may change that. If you can create a system where people buy products through social networking, then it will lead to more sales, depending on your strategy.

Right now, Facebook’s program is restricted to a few retailers, and it won’t be opening up to small business any time soon, but it makes a key point – managing your ROI on social media is something that will only become more important, not less.

How you do that is up to you, but if you’ve built a prominent social media presence, then you need to start experimenting with sales. Using social media to refer certain products, or offer discounts, isn’t a bad idea if you can determine just how much traffic you’re getting through your Facebook or Twitter presence.

Even asking a question like, “How did you find this product?” at the end of a transaction can give you some key insight.

Facebook’s announcement doesn’t mean much for SMEs – at least, not right now. But it does show that social commerce is going to transform business and there’s no reason why you shouldn’t get a head-start.

You can follow Patrick Stafford on Twitter @pdstafford. Story by Patrick Stafford, story source: www.smartcompany.com.au

Vest lets Facebook users hug from afar

A vest developed in Massachusetts Institute of Technology lets Facebook users hug one another no matter how far apart they are.

A Like-A-Hug vest on display on Friday at the website of designer Melissa Kit Chow was touted as "wearable social media" that inflates to embrace wearers whenever Facebook friends "Like" items they post at the social network.

Chow worked with Andy Payne and Phil Seaton in the MIT Media Lab to create the puffy black vests, according to her website.

Like-A-Hug lets hugs "be given via Facebook, bringing us closer together despite physical distance", Chow said in a post describing the vest.

And, provided the sender is also wearing Like-A-Hug, a recipient can return a hug by squeezing their own vest to deflate it.

Chow described herself as a graduate of the Harvard Graduate School of Design who subtly skews everyday interactions with the environment for "a reawakening of a sensorial spacial experience".

Story Source: www.ninemsn.com.au

PM's Facebook discussion turns nasty

A Facebook QA with Prime Minister Julia Gillard has attracted sexist and hateful comments, with her office having to censor the comments.

Ms Gillard took to the social networking site on Monday to talk about her education policies.

But the discourse turned ugly, with one man calling the prime minister a slut.

Another man asked how her father was. John Gillard died last month.

'Get my dinner ready' posted another man, while one asked if her 'pubes' were as 'radiant, shiny and glorious' as his own.

A number of other Facebook users labelled her the worst prime minister and criticised her voice, with one saying her voice and demeanour were like nails on a blackboard.

Others jumped to Ms Gillard's defence, one posting that 'nothing any of these sexest (sic), Hateful, disrespectful, unaustralian idiots can get to you!'

'You are an inspiration to Australians and the world,' said another.

And another: 'Keep up the great work running the nation Julia! You have quite rightly earned the respect you deserve.'

Ms Gillard has an official Facebook fan page, which is maintained by her office.

A spokeswoman for Ms Gillard said the site was moderated to remove offensive comments and, like all Facebook sites, comments could only be removed after they had been posted.

'A handful of comments after the session were offensive and have been removed,' the spokeswoman said in a statement.

The question and answer session was the first of its kind by a senior politician in Australia.

While in Tasmania last week, Ms Gillard took part in a live question and answer session for a news website, with no levelling of offensive remarks.

Story source: www.bigpond.com

Facebook private message rumour is 'false', site says

 

A rumour that Facebook users' private messages were appearing on public timelines is false, the firm has said.

Some users, mostly in France, reported that "private messages" sent between 2007-2009 were suddenly public.

However, Facebook told the BBC: "[The] messages were older wall posts that had always been visible on the users' profile pages.

Separately, Facebook shares fell up to 11% after an influential journal said the stock is worth just $15.

On the messaging rumour, the social network said: "Facebook is satisfied that there has been no breach of user privacy."

Another source at the company told the BBC that engineers said there was "no way" the two areas of data could get mixed up.

Private material

The source said that "no mechanism" had ever been created that would allow a private message to be published onto a user's wall or timeline.

Similar rumours surfaced and were investigated in 2011, the source said, but after "extensive investigation" they were proven to be untrue.

Despite Facebook's statement, many users reported finding what they believed to be old private material.

"There are messages I've got on my wall that are most definitely private messages! From 2006 all the way up to 2012," wrote Poppy Dinsey, owner of fashion social network What I Wore Today.

"I'm 100% sure by content and from memory. And also some posts on my wall were clearly beginnings of (private) group [messages]."

Meanwhile, Facebook shares were under pressure after the US financial publication Barron's said the stock is worth perhaps only $15 a share, well below the $38-a-share flotation price.

On Wall Street, the shares ended down 9.1% to $20.79, having fallen more than 11% earlier in the day.

Barron's said: "Facebook's 40% plunge from its initial public offering price of $38 in May has millions of investors asking a single question: Is the stock a buy?

"The short answer is 'No.' What are the shares worth? Perhaps only $15," Barron's said.

Story source: www.bbc.com

Aussies face off on social networking

Facebook and other social networking sites are all about putting names to faces, but half of Australians do not want them to use facial recognition technology to get the job done.

A national Newspoll of more than 1200 people found 95 per cent of those surveyed believed it was acceptable for airport officials to use facial recognition software to identify passengers on police watchlists.

Some 92 per cent said police should be able to use the same technology to identify people from CCTV footage or videos shot by the public.

But only 38 per cent trusted Facebook with the technology, and 50 per cent said it would be unacceptable for that site to use facial recognition technology to make it easier to tag users in photos posted online.

Story source: www.bigpond.com

Facebook smartphone to be 'released next year'

Social networking giant Facebook is to launch its own smartphone by next year, reports have suggested.

The New York Times cited unnamed sources, including Facebook employees, suggesting that the network had been hiring several smartphone engineers.

Facebook recently admitted it was struggling to make money out of its growing mobile audience.

The company, which recently floated on the stock market, has also just launched its own mobile app store.

The App Center currently offers links to Facebook-enabled apps within Apple's iOS and Google Android stores but developers will soon be able to write apps to be placed exclusively in Facebook's store.

According to the New York Times, Facebook has hired experts who worked on the iPhone and other smartphones.

It quoted a Facebook employee as saying the site's founder Mark Zuckerberg was "worried that if he doesn't create a mobile phone in the near future... Facebook will simply become an app on other mobile platforms".

Mobile money

A Facebook smartphone has reportedly been in the works for some time.

In 2010, Techcrunch reported that Facebook was "secretly" building a smartphone - although this particular project is said to have broken down.

The company's desire to enter the smartphone market could be a result of increasing pressure to improve the potential of mobile to make money.

In a statement for potential investors ahead of its initial public offering earlier this month, the company admitted it had concerns about more users accessing Facebook through their mobile - a trend which could make it more difficult to sell advertising.

When asked, a spokeswoman for Facebook said the company did not comment on speculation, and referred instead to a written statement.

"Our mobile strategy is simple: we think every mobile device is better if it is deeply social," the statement read.

"We're working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers to bring powerful social experiences to more people around the world."

Story source: www.bbc.co.uk

UK legal claims served via Facebook

Legal authorities say a judge at England's High Court has allowed lawyers to log on to Facebook to serve legal claims.

The Judicial Office for England and Wales said Justice Nigel Teare had agreed to the use of the popular social networking site to serve a claim in a commercial dispute.

Lawyers had been seeking a former employee embroiled in the dispute and successfully applied for permission to notify him via Facebook in a hearing last Friday.

The office had few other details of the case, but said it is thought to be the first time lawyers had sought to use Facebook in this manner.

Ordinarily British legal claims are served in hard copy, although unconventional means are occasionally employed if the people involved are hard to pin down.

Facebook rolls out Timeline feature

Facebook has officially started rolling out its new Timeline feature that will enable users to show off the most important moments of their lives on their profile page.

The new feature, which was unveiled in early September, will first be introduced in New Zealand before it is rolled out to other countries, the company revealed on its Facebook blog today.

Facebook said Timeline would keep important life events on profile pages while less-important posts would drop off .

"Now you can share photos of what you did last weekend, and updates about how you feel today," the company said in a previous blog post.

"But since the focus is on the most recent things you posted, more important stuff slips off the page. The photos of your graduation get replaced by updates about what you had for breakfast."

The new feature will allow users to choose which life events, such as birthdays or weddings, are permanently illustrated on their profile.

Timeline raised privacy concerns in its development stage, after it was revealed it would be visible on the Timeline when you "unfriended" certain people, social media website Mashable reports.

Facebook said this was a glitch that had since been corrected.

Story: www.ninemsn.com.au

What Encourages Facebook Engagement?

Brands that include photos and calls to action see higher engagement rates with those posts

Companies on Facebook and other social sites are always trying to determine what to post to get fans engaged. While each brand is different, and its fans will respond to different things, there are some common threads that companies can keep in mind when planning social media posts and status updates.

Digital marketing agency Web Liquid analyzed 16 brands and more than 1,500 brand posts from March to May 2011 to see which Facebook posts saw the most engagement, such as comments and “likes.” Web Liquid found that Facebook posts with photos saw a 0.37% engagement rate, higher than posts with videos (0.31%), text only (0.27%) or links (0.15%).

Momentus Media, which provides marketing software for use within Facebook, came up with similar findings, even when analyzing the top 20,000 Facebook pages and between 10,000 and 250,000 posts overall. Facebook posts with photos saw a 0.21% engagement rate, while videos saw 0.11% engagement rate and links saw 0.07% engagement.

Within the text of a post, companies can encourage action by asking fans to “like” or comment on the post. Momentus Media found that Facebook status updates that contained the word “like” saw a 0.38% engagement rate and those that said “comment” saw a 0.14% engagement rate. Text updates without “like” or “comment” saw 0.11% engagement.

While these statistics are interesting, brands should determine which tactics work best for their Facebook page and their fans. Additionally, the upcoming changes to Facebook’s Timeline feature and brand pages will change the way consumers interact on the social network.

Facebook’s new Timeline relies heavily on photos, so it seems that posts with photos and videos will continue to perform well for brands. And as Facebook introduces more verbs beyond “like,” companies could develop interesting ways to increase engagement on their pages. By testing different types of posts and continuing to learn what spurs a reaction, marketers can keep up with what content fans prefer on their brand Facebook pages and keep engagement up.

'We should never block social networks'

Suppressing social networks or mobile phones at times of unrest is 'unacceptable', the UK Foreign Secretary has told a global summit on cyber-crime.

Human rights such as privacy and freedom of expression should apply as much online as they do offline, William Hague said.

His remarks appear to rule out any clampdown of Twitter or Facebook during riots, an idea briefly considered following the disorder in English cities earlier this year.

They are in stark contrast to Prime Minister David Cameron's comments to Parliament in August, when he said: 'When people are using social media for violence we need to stop them.

'So we are working with the police, the intelligence services and industry to look at whether it would be right to stop people communicating via these websites and services when we know they are plotting violence, disorder and criminality.'

But Mr Hague told delegates: 'Human rights are universal. Cultural differences are not an excuse to water down human rights, nor can the exploitation of digital networks by a minority of criminals or terrorists be a justification for states to censor their citizens.

'We reject the view that government suppression of the internet, phone networks and social media at times of unrest is acceptable.

'In fact we would go further, and boil this concept down to a single proposition: that behaviour that is unacceptable offline is also unacceptable online, whether it is carried out by individuals or by governments.'

The Foreign Secretary also warned countries who fail to understand the risks of web-based attacks could be exploited by other states.

'It is increasingly clear that countries with weak cyber-defences and capabilities will find themselves exposed over the long term; at a serious strategic disadvantage given the apparent rise in state-sponsored attacks,' he said.

His speech follows a No 10 adviser's admission that China and Russia - both countries with representatives attending the London conference - are suspected of carrying out attacks to steal secrets from other countries.

Baroness Neville-Jones, who is Mr Cameron's special representative on cyber-security, said Beijing and Moscow were 'interested in this kind of activity'.

The head of GCHQ, the Government's 'listening' agency, Iain Lobban, said the Foreign and Commonwealth Office computer system was targeted in a 'significant' attempt to extract information earlier this year.

Representatives from 60 nations have gathered for the conference which will also hear from Wikipedia founder Jimmy Wales and Facebook's policy director for the UK, Europe and Middle East, Richard Allan.

US Secretary of State Hillary Rodham Clinton has been forced to cancel her speech as her elderly mother is unwell.

Story source: www.bigpond.com

Facebook Usage Beats TV During Work Hours

Boomers still prefer TV during workday

Facebook is gradually attaining parity with TV as a mass medium. During working hours, the social network has already beaten the boob tube in consumer media time spent.

The Frank N. Magid Associates Generational Strategies study surveyed consumers of various ages about how they spend their media time throughout the day. Between 9am and 5pm, more consumers surveyed reported using Facebook than watching TV. This was true for each age group broken out from ages 15 to 46. Among the youngest consumer group, 8- to 14-year-olds dubbed “iGens,” 16% logged on to Facebook during those hours, the same percentage who said they tuned in to TV.

Baby boomers were the only exception. Those surveyed preferred TV over Facebook at all hours. But these older folks still aren’t ignoring Facebook—26% of those surveyed used the social network between 9am and 5pm.

Millennials were the most stalwart Facebook users during the work day. Thirty percent of teen millennials (ages 15 to 17) spent time on the social network, vs. 24% who spent time with TV. Among adult millennials, 44% said they went on Facebook (presumably while at work or school) during the 9am to 5pm period, while 28% watched TV.

For marketers interested in testing social media ads, daytime is prime for engaging a large swath of Facebook users, particularly millennial users. As Matt Britton, CEO of Mr. Youth, a boutique agency which specializes in marketing to millennials, told eMarketer: “Facebook is not necessarily a strategy anymore. It’s sort of like ground zero in terms of reaching [the millennial] audience.”

But the evening hours, including primetime, remain the best time for TV ads as audiences of all ages begin to lose interest in Facebook and pay more attention to television. Each age group, though, has its own quirks about TV vs. social media usage during those hours.

The iGens are perhaps sneaking a little Facebook check-in while mom makes dinner since 41% said they use the social network between 5pm and 8pm. But significantly more (59%) are viewing TV during that daypart.

Around 40% of millennials surveyed say they continue to use Facebook into the evening hours, but a much higher percentage (between 43% and 51%) say they watch TV.

Gen Xers use Facebook at night too, but twice as many say they prefer TV at that time.

Fifty-four percent of boomers are watching TV between 5pm and 8pm, and that percentage balloons to 70% between 8pm and 11pm. Only 21% and 23% of boomer TV watchers during those periods, respectively, say they use Facebook during those time blocks.

Facebook Reigns as Top Global SocNet

A look at the top social networking brands worldwide released by comScore in September 2011 revealed that, perhaps unsurprisingly, Facebook.com ranked as the top social network by a wide margin. In June 2011, 734.2 million people visited Facebook.com globally, an increase of 33% from the previous year.

Meanwhile Twitter.com climbed its way to the #2 position reaching 144.4 million visitors (up 56%), followed by Windows Live Profile at 119.5 million visitors. Professional social network LinkedIn.com reached more than 84 million visitors globally to secure the #4 spot, followed by Chinese site QQ.com Microblogging with 74.8 million visitors.

Worldwide SocNet Audience Passes 1B

Across the globe, social networking continues to grow as new users adopt the activity as a routine part of their online experience. In June 2011, comScore analysis shows 1.1 billion people (age 15 and older accessing from a home or work location) visited a social networking site worldwide, an increase of 22% from June 2010.

Globally, 81.4% of all internet users visit social networking destinations, representing one of the top online activities worldwide. In comparison, close to 1.4 billion people used the internet in June 2011, a 10% jump from June 2010.

Asia-Pacific Leads in SocNet Visitors, Europe in Minutes

Examining regional social network usage trends, comScore finds differences in share of visitors and share of minutes. Asia-Pacific leads in share of visitors (32.5%), followed by Europe (30.1%) and North America (18.1%).

However, Europe takes a 38.1% share of minutes, followed by North America (21.5%). Interestingly, Asia-Pacific’s share of minutes (16.5%) is only roughly half as large as its share of visitors.

Latin American Countries Make Strong Time Showing

Globally, Internet users averaged 5.4 hours on social networking sites during the month of June. A look at the top markets based on the average number of hours spent social networking revealed that half of the top 10 markets were Latin American countries, demonstrating what comScore calls the vast engagement visitors in these markets have with social networks.

Argentina’s online users averaged 10 hours on social networking sites in June to rank third overall, while Chileans averaged 8.7 hours. Colombians ranked seventh with 8.4 hours per visitor in the social networking category, while Venezuelans ranked eighth at eight hours. Visitors in Mexico (7.1 hours) also ranked among the top tier.

Israel ranked first with 11.8 hours, followed by the Russian Federation (10.6 hours). Turkey ranked fourth (9.6 hours), while Philippines ranked sixth (8.4 hours) and Canada ranked ninth (7.2 hours). Europe, North America and Asia-Pacific each had one country in the top 10 time list, while Middle East-Africa had two.

Nielsen: Facebook Dominates US Web Brands in Time

Facebook clearly dominates other top US web brands in average monthly time spent per user, according to data from The Nielsen Company. In July 2011, the average Facebook user spent five hours, 18 minutes and 40 seconds on the site.

In comparison, the brand with the second-highest average time per user in July, AOL Media Network, only averaged two hours, 17 minutes and 46 seconds, less than half Facebook’s total. Yahoo trailed closely behind AOL with a monthly average of two hours, 14 minutes and 25 seconds. There was then another gap of almost 40 minutes between Yahoo and YouTube, which average one hour, 39 minutes and two seconds per user.

Females, 18-34-Yr-Olds Most Active Social Networkers

Females make up the majority of visitors to social networks and blogs, and people aged 18-34 have the highest concentration of visitors among all age groups, according to a September 2011 report from The Nielsen Company.

Data from “The Social Media Report Q3 2011″ indicates that during Q3 2011, women were 3% more likely than average to use social networkers, and 18-to-34-year-olds were 8% more likely than average.

 

In addition, Asian/Pacific Islanders were the ethnic group most likely to visit social networks and blogs, indexing 3% than the overall average. Other leading indicators of social network usage include living in New England (2% higher than average), holding a bachelor’s or postgraduate degree (6% higher than average), and earning less than $50,000 per year (2% higher than average).

Facebook Almost Triples Audience of Nearest Competitor

Looking at the top 10 US social networking/blogging sites during Q3, Nielsen finds that Facebook, with an average monthly audience of more than 140 million, almost triples the average monthly audience (50 million) of its nearest competitor, Blogger. Facebook reaches 70% of active internet users. Nielsen also determined the following facts about the top 10 social networking/blogging sites:

• LinkedIn and Wikia are the only sites in the category where the percentage of men visiting the respective site exceeds the percentage of total active male Internet users (47%).
• 62% of page views on Facebook are from female users.
• 75% of Blogger’s users have a household income of $75,000 or more.
• African-Americans are represented on Twitter more than any other social network.
• 25% of Wordpress visitors have a bachelor’s degree.
• Teens view twice as many MySpace pages as the average user.
• LinkedIn users with a postgraduate degree visit the site three times more than the average user.
• Female teens are represented more on Tumblr than any of the other nine leading social networking/blogging sites.
• The Pacific region has a higher concentration of Six Apart users than any of the other nine leading social networking/blogging sites.
• New England has a higher concentration of Pulse visitors than any other region.
• 18-to-34-year-olds are more represented on Wikia than any of the other top sites.

Web Users Spend More Time on Facebook than Any Other Web Brand

Facebook users average 53.4 million minutes per month. This dwarfs the monthly minutes spent by users of any other web brand. Yahoo users come in a distant second with an average of 17.2 million minutes per month, less than one-third Facebook’s total.

Other social networking/blogging sites trail Facebook much more dramatically. None even come close to 1 million minutes per month. Blogger ranks second with about 724,000 monthly minutes, which is more than double the roughly 325,000 monthly minutes spent by users of number five social networking/blogging site LinkedIn.

Social Networking 3rd-Most-Used Smartphone App

Social networking is the third most-used type of mobile application among US smartphone owners who download apps. Sixty percent use social networking apps, only beaten by apps for weather (65%) and games (67%). Facebook ranks as the most popular app across all operating systems and Twitter is the fifth-most used app on BlackBerry and Windows Mobile operating systems.

Other Findings

• Mobile internet audience to social networking sites is up 62% compared to Q3 2010.
• Thirty percent of smartphone users say social networking apps are the phone feature they value most.
• Social networks and blog sites accounting for 23% of time Americans spent online in Q3, more than twice the amount of time spent on the #2 category, online games.
• Social networks and blogs reach nearly 80% of active US internet users.
• Close to 40% of social media users access social media content from their mobile phone.

Pew: 2 in 3 Online Adults Use SocNets

Two-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up almost 7% from 61% one year ago, according to an August 2011 report from the Pew Internet & American Life Project. That’s more than double the percentage that reported social networking site usage in 2008 (29%), and about eight times the 8% who said they used social networking sites in 2005.

Looking at usage on a typical day, 43% of online adults use social networking, up 13% from 38% a year ago and more than triple the rate of 13% in 2008. Out of all the “daily” online activities that Pew polls about, only email (which 61% of internet users access on a typical day) and search engines (which 59% use on a typical day) are used more frequently than social networking tools.

Facebook doubles 2011 revenues

Facebook doubled its revenues in the first half of this year, to 1.6 billion dollars ($A1.5 billion).

The Wall Street Journal reports that, with 750 million Facebook members worldwide, the online site has attracted major interest from advertisers.

Facebook pays $40,000 to bug spotters

Facebook wants you to try to hack into its site -- and if you succeed, it will pay you for the details.

Facebook said this week that that it has paid out more than $40,000 under its new "bug bounty" security initiative. Launched three weeks ago, Facebook's program invites security researchers -- both the professional kind and hacker hobbyists -- to send it the details of any Facebook vulnerabilities that they uncover. If the report checks out, Facebook will pay a finder's fee of at least $500.

It's willing to go higher for extra-impressive bug spotting.

"We've already paid a $5,000 bounty for one really good report," Facebook Chief Security Officer Joe Sullivan wrote in a blog post. "One person has already received more than $7,000 for six different issues flagged."

Although the social networking has its own security team, Facebook launched its bug bounty program to tap into the collective wisdom of the site's 750 million users.

"We hire the best and brightest, and have implemented numerous protocols," Sullivan wrote. "We realize, though, that there are many talented and well-intentioned security experts around the world who don't work for Facebook."

Researchers from more than 16 countries have successfully submitted bounty bugs, Facebook said. Its public "thank you" list names dozens of contributors.

Facebook also took pains to assure bug-hunters that it won't take any legal action against those who submit bugs, even if they were uncovered through less-than-legal routes into Facebook's systems.

That's often how hackers find vulnerabilities, but even those without any ill intent -- so-called "white-hat hackers" -- can land in hot water with companies if they tell them about their intrusion.

"We worked with several third-party groups to ensure that the language in our policy protects researchers and makes clear our intent to work with, not punish, those who report information," Sullivan wrote.

The Electronic Frontier Foundation, an advocacy group that often weighs in on Internet-related legal issues, is a fan of that approach.

"We hope to see others follow Facebook's lead and go even further," the EFF wrote last year about Facebook's security policy. "The more transparent companies are about their approaches to vulnerability disclosure -- and the more they encourage users to come forward -- the more often they will learn about problems that need to be fixed." 

Story source: www.cnn.com

Older Facebook Users Click More, Like Less

While propensity to click-through on Facebook is positively correlated with age, propensity to like is not, according to data released in August 2011 by Facebook marketing consulting firm SocialCode. Age has a strong positive effect on whether a user will click, but has a less pronounced opposite effect on the likelihood of them becoming a fan of a page.

Fifty-plus-year-old users, the oldest segment in the study, are 28.2% more likely to click through and 9% less likely to like than 18-29-year-old users, the youngest group observed. Compared to the rest of the younger population, 50-plus users see a 22.6% higher CTR and 8.4% lower like rate.

CTR Rises More Directly than Like Rate Falls

Interestingly, CTR by age rises much more directly than like rate by age falls. CTR rises almost continuously as user age progresses, rise in an almost direct line as users age, with a minimal plateau inside the 30-39-year-old age bracket.

However, the like rate shows some strong fluctuation before plummeting once the user enters the 50-plus bracket. Among 18-to-29-year-olds, the like rate is about 39.5%, and then dips to about 38.5% in the 30-t0-39-year-old demographic.

However, the like rate jumps back to its highest point of slightly more than 39.5% among 40-to-49-year-olds. It then dramatically drops to slightly more than 36% in the 50-plus group of Facebook users.

Women Click More, Men Like More

Overall, women are 11% more likely to click on an ad than men. Like rates, however, are almost even for men and women, with men actually 2.2% more likely to like an ad than women.

In addition, when broken down by age, age has a much more pronounced effect on CTR for women than it does for men, whereas for men there is a stronger effect on like rate than for women.

For women, CTR is 31.2% higher for the 50 plus age group compared to 18-29-year-olds, whereas men only see a 16.2% difference. Compared to all age groups, 50-plus women’s CTR is 22% higher, compared to a 16.4% difference for males.

However, the oldest male segment has an 11.7% higher like rate than the youngest segment, and 9.5% higher like rate than all age groups. Women only see 7.2% and 7.9% differences, respectively.

trendwatching.com: ‘F’ is for F-Factor

Consumers are tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services in ever-more sophisticated ways, according to an August 2011 advisory from consumer trends firm trendwatching.com. As a result, trendwatching.com advises it’s never been more important for brands to make sure they too have what it calls the “F-Factor,” with “F” standing for friends, fans and followers.

trendwatching.com identifies five key ways the F-Factor influences consumer behavior:

1. F-Discovery: How consumers discover new products and services by relying on their social networks.
2. F-Rated: How consumers will increasingly (and automatically) receive targeted ratings, recommendations and reviews from their social networks.
3. F-Feedback: New ways in which consumers can ask their friends and followers to improve and validate their buying decisions.
4. F-Together: How shopping is becoming increasingly social, even when consumers and their peers are not physically together.
5. F-Me: How consumers’ social networks are literally being turned into products and services.

Facebook submits ownership law evidence

Facebook lawyers have revealed evidence they say proves a New York man fabricated a contract that he says entitles him to part ownership of the $US50 billion ($A47.68 billion) social network.

Included in an after-hours court filing is an image of a two-page contract signed by Paul Ceglia of Wellsville, New York, and Facebook founder Mark Zuckerberg, recovered by forensics experts from Ceglia's computer.

The image is blurry and difficult to read but appears only to refer to a street-mapping database Ceglia hired Zuckerberg to work on in 2003 - and not Facebook.

Ceglia's lawsuit against Zuckerberg is based on a contract that he says shows that when he hired Zuckerberg for the streets project, he also invested $1,000 in the then-Harvard University student's fledgling Facebook idea on the condition he'd own half if it expanded.

From the beginning, Facebook has said the contract submitted by Ceglia was doctored. Now, lawyers said, they've got the original, retrieved from embedded electronic data.

Facebook alluded to the find as 'smoking gun' evidence in earlier court filings but was barred from publicly identifying it by a confidentiality order which has since been modified.

'This smoking gun evidence confirms what defendants have said all along: the purported contract attached to the complaint is an outright fabrication,' lawyer Orin Snyder of Gibson, Dunn Crutcher LLP, wrote on Monday.

Ceglia's lawyer, Jeffrey Lake of San Diego, did not respond to an emailed request for comment from The Associated Press on Monday night. Ceglia is in Ireland, according to emails he's written to his hometown newspaper, the Wellsville Daily Reporter.

In court papers filed last week, Ceglia's lawyers took issue with Facebook's claims that Ceglia had concealed certain documents.

'No good-faith basis has been shown for such an accusation,' Lake wrote.

He said Cegla had complied with the court's instructions to turn over all of his computers and electronic media as part of the discovery process in the case.

Zuckerberg's lawyers say six removable storage devices containing files entitled 'Zuckerberg Contract' and 'Facebook Files' are missing.

The lawyers are scheduled to appear before US Magistrate Judge Leslie Foschio in Buffalo on Wednesday to argue a series of motions. Ceglia wants the judge to compel Facebook to turn over emails between Ceglia and Zuckerberg captured from Zuckerberg's Harvard account from 2003 and 2004.

He's also asked that the case be sent to mediation for possible settlement to avoid protracted proceedings.

Facebook wants the judge to require Ceglia to produce the original electronic version of the contract and other electronic files and to allow further ink sampling from a hard-copy version of the contract.

Zuckerberg's lawyers oppose mediation as 'pointless,' saying the only resolution to the case they're willing to accept is to see it thrown out.