Coalition says NBN will be cheaper and better

The federal coalition will deliver a faster, better, cheaper national broadband network (NBN) to all Australians if it wins government, Opposition Leader Tony Abbott says.

Whether for good or ill, these job seekers made a strong first impression

Mr Abbott launched the coalition's broadband policy in Sydney on Tuesday with communications spokesman Malcolm Turnbull.

"We believe in a national broadband network," Mr Abbott told reporters.
"We will deliver a better NBN."

Mr Abbott said if the coalition won government this year, users would be able to access a minimum download speed of 25 megabits per second (mps) by the end of its first term.

If it won a second term, the minimum speed would increase to 50mps for the vast majority of households.

While 25mps is about five times better than Australians get now, it's still well down on the average 100mps being promised by Labor.

But Mr Abbott said rolling out fibre optic cable to the node - or street corner - rather than all the way to the home or business as Labor would do, would be cheaper.

"We will build fibre to the node and that eliminates two thirds of the cost," Mr Abbott said.

"So we will be able to do this for under $30 billion, compared to the over $90 billion it will cost the National Broadband Network (under Labor)."

Mr Abbott also announced plans for three inquiries, including a commercial review to be completed within 60 days of the coalition winning office into how quickly the NBN builder can meet coalition objectives.

There would also an audit into Labor's NBN "mess" and an independent study into Australia's broadband future needs, which would include a cost benefit analysis.

Under the coalition's plan, the NBN rollout would be completed by the end of 2019, instead of the current deadline of 2021.

Priority would be given to areas with the poorest broadband services today.

The coalition also says basic broadband plans will "always" be more affordable.

It projects prices would be $24 cheaper per month by 2021 than Labor's projected NBN prices.

But in areas where there was very strong need for high broadband speeds - such as business centres, educational centres, hospitals and new housing estates - there would be fibre-to-the-premise services.

Mr Abbott also said the coalition planned to sell the network to the private sector once it was ready.

Mr Turnbull said the government shouldn't be building the NBN, when everywhere else such projects were being created by the private sector.

But he acknowledged that if the coalition won government it would inherit network builder NBN Co and would have to work with it.

He said the government had wasted billion of dollars that could not be recovered, but the coalition would save money.

The coalition says its plan will cost $29.5 billion.

Story source: www.ninemsn.com.au

EU countries take action against Google

Google's new privacy policy is under legal attack from regulators in its largest European markets, who want the company to overhaul practices they say let it create a data goldmine at the expense of unwitting users.

Led by the French, organisations in Britain, the Netherlands, Germany, Spain and Italy agreed Tuesday on the joint action, with the ultimate possibility of imposing fines or restrictions on operations across the entire 27-country European Union.

Last year the company merged 60 separate privacy policies from around the world into one universal procedure. The European organisations complain that the new policy doesn't allow users to figure out which information is kept, how it is combined by Google services, or how long the company retains it.

Facebook feed becomes personal newspaper

Facebook has started transforming the stream of updates from friends at home pages into a 'personalised newspaper' with news ranging from the personal to the global.

The News Feed on home pages at the leading social network has been revamped to get rid of clutter and present 'bright, beautiful' stories whether they are insights from friends or trending news of the day.

'I think there is a special place in the world for this sort of personalised newspaper,' Facebook co-founder Mark Zuckerberg said in introducing the overhauled News Feed.

'It should have a front page and top news section or let you drill down into any topic you want.'

Facebook began rolling out the new News Feed 'very slowly' at its website reached by desktop or laptop and planned to begin adding it to its smartphone and tablet applications in the coming weeks.

Each News Feed will automatically be tuned to the interests of individual Facebook users, according to technical lead Chris Struhar.

Pictures in the feed will be gleaned from posts by friends or online pages people have indicated they 'like'.

If a Facebook user follows pages from CNN or other professional media organisations, top shared or trending stories are displayed.

Music or film lovers should see News Feeds touting fresh developments regarding bands, stars, movies, songs or other related subjects.

Struhar told AFP 'we hope you get all you need' without having to leave Facebook.

While the amount of content shared at Facebook has soared, the amount of time people have to spend at the social network remains limited, inspiring the drive to more efficiently connect people with news they most care about.

'Of course we all want to share with our friends, but we want updates from our favourite publications, artist, world leaders and more,' Zuckerberg said. 'This is the evolving face of News Feed.'

News Feed will give more prominence to major stories being shared by friends in the social network; trends at third-party applications such as Pinterest or Instagram, and weave in important personal bits such as a cousin with a new job.

'When I wake up in the morning and see all my friends are sharing the exact same news story or video, I know it must be something big,' said Facebook director of design Julie Zhuo.

'You get a richer, simpler, more beautiful News Feed focused on the things you care about, what your friends are saying, and what is trending.'

Story source: www.bigpond.com

The Top 10 tech trends for 2012

(CNN) -- From the continuing rise of tablet devices to the daily-deals craze and the return of the Internet IPO, 2011 has been a transformative year for technology.

The pace of change has become blisteringly fast, with traditional industries -- bookstores, video-rental chains, newspapers -- crumbling more quickly than we could have imagined.

Predicting what will happen in 2012, therefore, is a shot in the dark: A year is virtually a lifetime in the digital era. And yet we can at least make a guess at what will happen in the early part of next year simply by looking at the trends that are shaping the latter half of this year.

Here's my best estimate of some of the innovation we'll see in 2012:

Pete Cashmore is the founder and CEO of Mashable.com.

1. Touch computing

New input methods will be the dominant trend of 2012. Tablet computers such as the iPad might seem like a nice alternative to desktop and laptop computers, but I believe they're more than that: They're replacements. Just as the command line (remember that?) gave way to graphical user interfaces, so the mouse will be superseded by touchscreens.

The signs are obvious: Windows 8 and Mac OS X Lion, the latest desktop operating systems, borrow heavy from their mobile counterparts. These new interfaces essentially impose a touchscreen-inspired interface over the traditional desktop environment.

Over time, this half-step will become a whole one, and mobile operating systems will dominate. The transition won't be complete by the end of 2012, but we'll be much further down the path, and using computer mice much less often.

2. Social gestures

In the social media realm, social gestures appear to be the leading trend of 2012. Launched by Facebook in September, this so-called "frictionless sharing" functionality removes the need to click a button to share media with your friends. Instead, everything you listen to, read or watch is automatically posted to your profile once you approve the relevant app.

If you've seen apps such as Spotify or Social Reader in your Facebook news feed, you're already aware of these features.

The trend makes sense for social networks: With 800 million people already on Facebook, its growth is bound to slow. But if sharing becomes automatic, the volume of content on Facebook will grow at an accelerated pace. There's a big problem, however: Users may be "creeped out" by all this automated sharing of their Web activity and grow suspicious of the apps using it.

3. NFC and mobile payments

Google Wallet, Google's mobile-payment system, may become more widespread in 2012.

Next year is likely to be the year when mobile payments blossom. While we've seen a great deal of innovation in mobile payments technology this year -- including the success of Square's iPhone dongle, allowing anyone to accept credit card payments -- 2012 is the year of NFC.

What's that, you ask? Near Field Communication essentially lets you replace your credit cards with your phone: Wave an NFC-enabled phone near the credit card reader in a store (or taxi cab), and the money is deducted from your account.

By 2013, 1 in 5 cellphones are expected to be NFC-equipped. Early contenders include Google Wallet, Visa Wallet, Serve (by American Express) and ISIS.

4. Beyond the iPad

If touch computing is the future, then the iPad is surely king. And yet the iPad came up against serious competition in the latter part of 2011: As I wrote previously, I expect the new Amazon Kindle Fire to outsell the iPad in 2012. Why? Simply put, the iPad costs $499 while the Fire costs $199.

Amazon's advantages don't stop at the price point, however: The company owns an entire content store of movies, e-books, TV shows and other media. With tablet devices, the hardware is somewhat important but the content available for the device is absolutely critical: With plenty of media available for the Fire right away, it's an appealing proposition.

Why does one device constitute an entire trend? Well, as a true competitor to the iPad emerges, content producers, distributors and even app developers may have an entirely new platform on which to push their wares. (And yes, the Kindle Fire does indeed run Google's Android operating system, but Amazon's version is so unlike other Android tablets that neither users nor app developers will perceive it as "yet another Android device" -- it's a whole new platform.)

5. TV Everywhere

So you thought you'd be able to watch all your favorite shows online and get rid of your cable subscription for good? Not so fast!

The cable companies have a cunning plan: They'll let you watch live TV, plus on-demand movies and TV shows, on your connected devices if you keep your cable subscription. Dish Network, Time Warner and Comcast are among those offering the service.

TV Everywhere has been buzzed about since 2010, of course, and could be a dud -- but the rise of tablet devices would seem to create increased demand for a "TV in your hands."

6. Voice control

Here's another trend that's got a moderate chance of taking off in 2012: Voice control.

Siri, the voice-control feature in the iPhone 4S, may spread to other devices.

The novelty of Siri on the iPhone 4S -- which allows you to send texts, create reminders, search the Web and much more using just your voice -- may be the start of a new trend in voice controlled devices.

Surely voice control has been around for years? Yes, but it wasn't very accurate.

Siri and its ilk define a new era in which we talk, and our devices understand -- often on the first attempt. Other device makers will likely follow suit. What's more, Apple may use voice control to replace the TV remote.

7. Spatial gestures

Other input methods are gaining traction too: Microsoft's Kinect, for instance, has given rise to interfaces that use spatial gestures. Just like in "Minority Report," your devices can be controlled simply by waving your hands in the air.

Thanks to the many innovators who have hacked Kinect to work with other platforms, we may see more devices using this input method next year.

8. Second-screen experiences

"Second-screen experiences" is a buzz-phase among TV and movie execs these days. It refers to apps (mainly on the iPad) that listen to the audio output of your TV and display content related to the show or movie you're watching. The chances are that you already use your tablet computer or phone while watching TV, so there's ample opportunity to make the viewing experience a more interactive one.

Disney already has second-screen apps for movies such as "The Lion King" and "Bambi," while multiple TV networks have similar offerings: We can expect many, many more to be released in 2012.

9. Flexible screens

Personally, I just can't wait for flexible screens: These awesome new bendable interfaces will let you zoom in, zoom out and scroll around a page simply by twisting your phone or tablet.

Nokia and Samsung have both hinted they may release phones with bendable displays in 2012. The really exciting stuff, however -- like paper-thin devices that roll up to fit in your pocket -- is still years away.

10. HTML5

Can I squeeze in one more trend? It's HTML5 -- the fifth iteration of the HTML standard -- and it lets developers create richer, more interactive applications than ever.

Why does this matter? As developers tire of building applications for every operating system out there -- from Android to iOS to Windows Phone and beyond -- HTML5 offers the opportunity to build an app once and have it work everywhere.

The rise of HTML5 is bound to be accelerated by a recent revelation: Adobe is killing off Flash for mobile devices, meaning one of the primary methods of serving videos and rich applications on mobile phones is about to disappear. HTML5 will fill that gap. For us as consumers, that means richer applications and experiences on all our devices.

In short, 2012 is all about new ways to interact with our devices through touch and voice control, new lightweight ways to share content, a revolution in mobile payments and a plethora of rich Web applications -- not to mention the hundreds of new innovations that we've yet to dream up. I can't wait.

Story by By Pete Cashmore, Special to CNN, story source: www.cnn.com

US Internet Ad Revenues Rise to Historic $17 Billion in First Half 2012, Up 14% Over Half-Year 2011

Mobile Increases Almost Two-Fold Year-Over-Year

In the first half of 2012, internet advertising revenues climbed to an all-time high of $17 billion, representing a 14 percent increase year-over-year, according to IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This performance is compared to the landmark $14.9 billion reported for the first six months of 2011.

Also marking a 14 percent year-over-year increase, second quarter internet ad revenues for this year hit $8.7 billion, up from $7.7 billion during the same time period in 2011.

Highlights of the report include:

• Mobile generated significant growth – almost doubling year-over-year – up 95 percent to $1.2 billion in half-year 2012 from $636 million in the comparable 2011 period
• Digital video, a component of display-related advertising, saw an increase of 18 percent year-over-year, bringing in a little over $1 billion in revenue in the first two quarters of 2012 compared to nearly $900 million in the first six months of 2011
• Search revenues in the first half of the year totaled $8.1 billion, up 19 percent from nearly $6.8 billion during the same timeframe in 2011
• Display-related advertising revenues in the first half of the year totaled almost $5.6 billion, accounting for 33 percent of 2012 half-year revenues, up 4 percent from $5.3 billion in the first half of 2011
• Retail advertisers constitute the largest category of internet ad spending for the first half of this year, claiming 20 percent of the total revenues at $3.4 billion, while Automotive brought in $2.2 billion for first-half 2012, marking an uptick to 13 percent versus 11 percent of category spend reported for half-year 2011 at $1.7 billion

“This report establishes that marketers increasingly embrace mobile and digital video, as well as the entire panoply of interactive platforms, to reach consumers in innovative and creative ways," said Randall Rothenberg, President and CEO, IAB. “These half-year figures come on the heels of a study from Harvard Business School researchers that points to the ad-supported internet ecosystem as a critical driver of the U.S. economy. Clearly, the digital marketing industry is on a positive trajectory that will propel the entire American business landscape forward.”

“The tremendous growth of mobile advertising revenue over the past year is an indication of the importance of location to advertisers and mobility to consumers,” said David Silverman, a partner at PwC US. “Bringing the power of the internet to mobile devices has opened up a world of possibilities to both consumers and marketers.”

“Solid double-digit growth in a stagnating economy is a significant accomplishment,” said Sherrill Mane, Senior Vice President, Research, Analytics and Measurement, IAB. “There is evidence that CPMs are maintaining, and even increasing, further substantiating the vitality of the internet ad market.”

Story source: www.iab.net

The business of buying social

It shouldn’t be a surprise to anyone that the social juggernaut of our time decided to move into eCommerce.

Facebook said earlier this week it would partner up with some retailers, including Victoria’s Secret and Fab.com, to start its online commerce program. Basically, people can press the “want” button on Facebook, share that information with their friends, and then actually buy the products after being directed to the retailer’s website.

It’s no big revelation. Earlier this year a developer unveiled a piece of code suggesting Facebook would be doing exactly this, and analysts have seen it coming from a mile away.

(Also, as an aside, it takes more than a few hints from Pinterest, which should be a nice validation for the “other” social network.)

Of course, the move doesn’t just represent an attempt on Facebook’s part to boost its revenue and arrest a falling share price. It also signals a change in how businesses should think about social commerce.

Last week, Forrester released some research showing only 1% of online sales could be attributed to social media.

That’s a very low number. Now, it excludes small business, which would probably see a higher amount of sales, and it also excluded some important variables. But 1% is still a very low number.

Local expert Sam Yip, from research house Telsyte, made a point that contradicted the survey – social networking leads to sales, but not necessarily in a direct way. It builds brand awareness that eventually feeds its way through to your bottom line.

It’s an excellent point, but the main thought here is that social networking doesn’t necessarily convert sales in a direct way.

Facebook’s decision may change that. If you can create a system where people buy products through social networking, then it will lead to more sales, depending on your strategy.

Right now, Facebook’s program is restricted to a few retailers, and it won’t be opening up to small business any time soon, but it makes a key point – managing your ROI on social media is something that will only become more important, not less.

How you do that is up to you, but if you’ve built a prominent social media presence, then you need to start experimenting with sales. Using social media to refer certain products, or offer discounts, isn’t a bad idea if you can determine just how much traffic you’re getting through your Facebook or Twitter presence.

Even asking a question like, “How did you find this product?” at the end of a transaction can give you some key insight.

Facebook’s announcement doesn’t mean much for SMEs – at least, not right now. But it does show that social commerce is going to transform business and there’s no reason why you shouldn’t get a head-start.

You can follow Patrick Stafford on Twitter @pdstafford. Story by Patrick Stafford, story source: www.smartcompany.com.au

Vest lets Facebook users hug from afar

A vest developed in Massachusetts Institute of Technology lets Facebook users hug one another no matter how far apart they are.

A Like-A-Hug vest on display on Friday at the website of designer Melissa Kit Chow was touted as "wearable social media" that inflates to embrace wearers whenever Facebook friends "Like" items they post at the social network.

Chow worked with Andy Payne and Phil Seaton in the MIT Media Lab to create the puffy black vests, according to her website.

Like-A-Hug lets hugs "be given via Facebook, bringing us closer together despite physical distance", Chow said in a post describing the vest.

And, provided the sender is also wearing Like-A-Hug, a recipient can return a hug by squeezing their own vest to deflate it.

Chow described herself as a graduate of the Harvard Graduate School of Design who subtly skews everyday interactions with the environment for "a reawakening of a sensorial spacial experience".

Story Source: www.ninemsn.com.au